MISSION FILE // STG-02 · WEB
Fast, search-ready web platforms on a deliberately boring stack — Next.js, TypeScript, Postgres — with a staging URL you can watch from day one.
00 / TELEMETRY
The currents worth steering by — and what they change about how this mission gets flown.
Buyers meet you through AI summaries as often as blue links. Sites built as semantic, fast, crawlable HTML get quoted; JavaScript soup gets skipped. That's an architecture decision made on day one, not a plugin added later.
Core Web Vitals are measured in the field, on real phones on real networks. Lighthouse ≥ 90 is a contract here, not a hope. That's the difference between a site that ranks and a site that needs excuses.
Ask what the last site cost to change, not what it cost to build. Postgres and typed React hire easily and read fine in five years; the framework of the month doesn't.
00 / WHY THIS PAD
A one-page brief with scope, risks, timeline, and price. If it isn't written down, you're not paying for it.
Staging from day one means the demo is permanent. Nothing is a surprise at the end because nothing waits until the end.
Zero-error builds, one-click rollbacks, and a runbook for launch day. Launches expose truths; this pad plans for them.
The repo, the analytics, and the deploy keys come with handover. Updating your own site never requires a ticket.
00 / FLIGHT PLAN
T-4DISCOVER
Call, then brief: what the site must do — sell, serve, or both — and what it must never do.
T-3DESIGN
Wireframes to a clickable prototype in the site's real voice. Copy is design material here.
T-2BUILD
Next.js + TypeScript on Postgres. Weekly demos against the live staging URL.
T-1SHIP
Lighthouse ≥ 90 across the board, SEO wiring, deploy runbook, handover.
00 / QUESTIONS
Either, or both on one stack. A marketing site typically flies in 3–5 weeks; a SaaS platform is scoped by payload — the brief gives you the real number.
Yes. Where a CMS earns its keep it goes in; where it would just add moving parts, you get clean, editable structures instead. The test is whether you can change a headline without calling anyone.
Deployed wherever serves you — Vercel, a static export on your existing host, or your infrastructure. You own the accounts either way.
Both. Good bones get kept — a rebuild preserves what ranks and fixes what leaks. Bad bones cost more to renovate than to replace. The brief tells you which, with the reasoning attached.
00 / COMMS
Send the URL you have, or describe the one you want. The brief comes back free.
